Analysing your Audience pt1

Audience pt1

Demographic data is usually associated to marketing which makes it vital to website owners who have a product to sell. Web Analytics gives you a vital insight into the performance of your internet marketing project and whether it is generating the right results (Selling!!).

Google Analytics shows administrators a range of data vital to marketing. This includes; Country, City, Language, Page Views and Traffic Sources

What should you be most interested in?

Well, all of the above. Country, City and Language may be the starting point to finding whether your product has a high demand, but your main interest is the last two.

Identify which pages are the most popular. If one or more pages are particularly unpopular you will be able to identify any different features between both popular and unpopular pages. You will want to find out which landing page is generating the best results, from this you will be able to change the least popular landing pages and hopefully convert more. 

Traffic Sources are split into three groups; Direct, Referral & Search Engine 

Direct Traffic is where a visitor has directly linked to your website. This may be through typing it in the URL address bar, clicking on a bookmark, or through an email. Direct Traffic usually comes after your website hits a high level of popularity.

Referral Traffic is where a visitor is linked to your website through another website. These days this is most likely a social media website such as Facebook, Google+ or Twitter. Referral Traffic is generally a good indicator of social media and general marketing success.

Search Engine Traffic is in the name. It is where a visitor has clicked on a link to your website on a search engine such as Google or Bing. This is called organic traffic. Search Engine Traffic is an indicator of which keywords work best to drive the traffic to your website.

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Technorati

As an experiment I have put my blog onto Technorati which is a blog directory. It will be interesting to see if I can get referral traffic from Technorati. This will be able to enhance my research into the blog's analytics.

Thanks for reading,

Alex