Welcome to my Blog!
What is this Blog?
This blog will be following my research into web analytics. Most of the discussion will surround Google Analytics and what you can achieve with the tracking software, although I will also be using YouTube and Facebook analytics. This blog will be also used in the research.
So what is Web Analytics?
Analytics allow an administrator of a website to view how many people are visiting their website. It allows for very in-depth demographics of the users. Information such as OS, Browser, Traffic Sources and Location are all an integral part of analytics.
What use do Web Analytics serve?
Imagine you own a website and you're trying to sell a product or a niche. You will want to know what type of audience is attracted to your website. Using a service such as Google Analytics will show you what demographics your website is attracting. If you're attracting many users in a country such as the United Kingdom you will want to make sure your product is available there.
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Thanks for reading my short introduction post. I will be introducing more content in the coming days, this will include features of Google Analytics and the effect on web marketing.
- Alex
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